The Role of Authorized Supply Chain in Combatting Counterfeiting

Join the CALCE/SMTA Counterfeit Parts and Materials Symposium 2022 for this and other informative presentations

David Loftus

 Electronic Components Industry Association (ECIA)

Abstract: Unprecedented shortages and extended lead times due to the COVID pandemic are prompting most companies to reevaluate and take steps to increase the resilience of their supply chains.  Unfortunately, many buyers feel compelled to seek any possible option to secure badly needed components, potentially introducing gray market and counterfeit components into their supply chain.  Many companies are rediscovering the value of the authorized channel to help cushion supply disruptions and reduce impacts from logistical challenges.  This discussion will focus on current supply chain challenges, manufacturers’ relationship with distribution partners, and how distribution in the authorized channel help solve these problems for customers.  Also, tools will be discussed that help buyers ensure their purchases come from fully authentic sources.

Bio: David Loftus is President and CEO of ECIA, the Electronic Components Industry Association, a unique trade association whose members include electronic component manufacturers, their manufacturer representatives and authorized distributors. ECIA members share a common goal of promoting and improving the business environment for the authorized sale of electronic components. Comprised of a broad array of leaders and professionals representing all phases of the electronics components supply chain, ECIA is where business optimization, product authentication and industry advocacy come together. ECIA members develop industry guidelines and technical standards, as well as generate critical business intelligence.

Throughout his career, Mr. Loftus has served in a broad range of senior executive positions, including Vice President of WW Sales and Marketing for Maxim, Executive Vice President Worldwide Sales and Applications for Cypress Semiconductor, Senior Vice President Worldwide Sales and Corporate Marketing for Intersil Corporation, Vice President & General Manager for Spartan & CPLD Products for Xilinx Inc.  In addition, Mr. Loftus relocated to Hong Kong from 2002 to 2005 as Vice President & Managing Director - Xilinx Asia Pacific.  Mr. Loftus began his career in 1985 as a design engineer and program manager for Georgia Tech Research Institute.

David holds Bachelor of Science in Electrical Engineering and Master of Science in Management degrees from the Georgia Institute of Technology.  David and his family reside in Atlanta, GA, where he enjoys golf, fitness training, and flying as an instrument-rated private pilot.