Faiza Khan, Executive Director, IDEA

Abstract: This presentation aims to inform industry members of the resources that are available and the relevant target audience. Most other quality standards and guidelines are only geared towards inspectors whereas IDEA has adapted a more expanded approach, covering the forefront which is purchasing, the inspectors authenticating the components as well as the overall business management system. The Independent Distributors of Electronics Association (IDEA) is a non-profit organization whose main purpose is to provide different member groups within the industry with the guidance and information needed to combat the proliferation of counterfeit electronic components. IDEA came about from the cooperation of the leading independent distributors in the industry. They realized that no single company could combat every counterfeit component that passes through the supply chain so the best chance to do this was to educate each other, other distributors and end users. The purpose of IDEA is not to gain revenue, instead, it is to spread knowledge and set quality standards that are based on best practices collected from years of experience.


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